Improve the Power of your Blog
Jack Kinnerly • 19 October 2021

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We always like to remind our clients how important adding a blog posts is. It is a great way of adding unique content to your website and improves website SEO massively as all search engines love content, especially content that is full of key terms and phrases that users are searching for.


It is really important to make sure that each post is made as easy as possible to be discoverable online. You can improve your blog post SEO by setting a unique meta title for your posts.


So what is a Meta Title?

Meta titles are the titles that help the search engines understand what a page is all about. They are the title that is listed on search results: the actual link you click on from Google to a website (see below).

Improve the Power of your Blog

Until recently, when posting a blog in Website Sorted content management system (CMS) the meta title was the same as the post title. For example, the title of this blog 'Improve the Power of your Blog', would also be what search engines displayed in their results.


Now, our clients can edit the Meta title field so it is the optimal length and includes a call to action. E.g. Improve the Power of your Blog - Learn Blogging Tips Now!


The video below shows how easy this is:


  • Optimal length is between 45 and 65 characters
  • Place the most important words at the beginning of the title
  • Include keywords, unique selling points and a CTA, if you can

To learn more about the importance of blogging feel free to get in touch!

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Jack and his two brothers-in-law are taking part in the 3 Peaks Challenge to raise funds for LATCH Children's Cancer Charity! ( www.latchwales.org ) The cause is incredibly close to his family's heart as his nephew, Joey, Romano’s little boy, was diagnosed with a rare form of lung cancer aged one years old, just as the COVID-19 pandemic began. It was a helpless time for Jack and his family, unable to offer any support in person whilst Joey was going through treatment, but charities like LATCH provided incredible support when nobody else could. Thankfully, Joey is in full recovery now, although he still undergoes many scans. Now they would love to give back and help ensure LATCH can continue to help other families in need so on 30th August they have decided to walk the three highest peaks in the UK to raise money for LATCH. They are funding the trip themselves so any donations you can make to Latch to help make a difference would be amazing! Just click the link below to donate.
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