On March 30th, following a month-long beta period with positive feedback, we launched a new anti-spam solution. The goal was to provide our customers with a more secure email experience by drastically reducing inbound email spam, phishing, and malware.
The new solution is successfully catching twice as much spam, and its core technology provides a framework to continuously improve and develop increasingly sophisticated filtering. The launch was an important step toward a better user experience.
Future Improvements
We have a number of planned improvements, including the release of a “user-feedback retraining” system. This new system will further increase spam-scanning accuracy for our customers and this process will simply involve:
- moving false positives to their inbox (or using the "not spam" button in webmail)
- moving any s pam that landed in their inbox to their spam folder (or using the "spam" button in webmail)
This user behaviour is already being tracked, and, with the release of the user-feedback retraining system, this data will begin to inform actual adjustments to our spam filtering rules. We’re confident that the short- and long-term results will be a better email experience for your customers.
For end-users who rely on email forwarding, we are researching ways to accept and deliver more spam instead of rejecting it outright, while protecting the safety, security, and reputation of our email platform.
We will also adjust rules on our inbound and outbound servers on an ongoing basis to maintain low levels of false positives, while at the same time providing accurate spam detection.
WRITTEN BY
Website Sorted
May 24, 2021
The Website Sorted team has been building and marketing websites for UK businesses since 2006.
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