Now is the time to be proactive
The coronavirus is affecting businesses of all sizes all over the world. Fewer people are travelling, in-store traffic is down, and events of all kinds are being cancelled.
However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.
Here are 5 steps we recommend
Prepare for more online transactions
- As physical visits to shops and business locations decline, a strong eCommerce solution provides an additional source of revenue
- We can create an eCommerce presence for you with an online store or an online ordering solution for restaurants that customers can access through your website, Facebook page and more
Prepare your website
- Display pop-up messaging on your homepage about any service changes - find out more
- Add features for scheduling (or rescheduling) in-person appointments
- Add online payment and online transaction capabilities to existing websites - find out more
Create more digital content
Since you may not see your customers in-person as much, it’s important to remind them you’re still around and ready for their business. You create a variety of materials that will keep you front of mind with your customers, including:
- Blog posts
- Update videos
- Newsletters
- Webinars
Engage more on social media
During an ongoing event like coronavirus, social media is one of your best tools for keeping your customers updated with the latest news from your business.
Through social media monitoring you may also pick up on unique opportunities your business has to accommodate your customers’ needs during this challenging time.
Consider Larger Projects
If you’ve recently thought about large scale changes to your website or online presence, now may be the ideal time to make them. This way when customers are ready to return, your digital presence is fresh and ready to convert more customers than ever.
Key Project Ideas:
- Website redesign
- SEO improvements
- Security, accessibility & privacy
Keep up your profile
To maintain a profile for your customers and the search engines, it's important to keep your website live. If your site is taken down Google will see broken links (Google doesn't like broken links), it will take months for the SEO to recover and your position on the search engine may never be same.
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At Website Sorted, we do more than just create brilliant websites - we help businesses set up the tools they need to work smarter, stay secure, and present a professional image. One of those tools is Microsoft 365. Whether you're starting a new business, switching from another provider, or upgrading from a previous email system, we make the transition seamless and stress-free.
Smarter Websites for a Smarter Web As part of our commitment to keeping your website ahead of the curve, we’re now automatically including a special file called llms.txt on all newly published sites. This simple yet powerful update helps ensure your website is accurately represented in AI search tools like ChatGPT, Perplexity, Claude, and others that are shaping the future of how people discover information online. What is llms.txt - and Why Should You Care? Think of llms.txt as an AI-friendly sitemap. It lists the live, indexable pages on your site, along with their meta descriptions, so that large language models (LLMs) can pull the most relevant, up-to-date info straight from your actual content.
We’re proud to announce a major milestone at Website Sorted. We recently completed the successful delivery of over 100 websites for Fuller, Smith & Turner, one of the UK’s most iconic pub groups.