Why can't I find my new website on Google yet?
Neil Kinnerly • Aug 11, 2021
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When we launch a new website we often get asked why the website is not listed on google yet.
A quick summary of how Google works
A typical Google search takes less than a second and can include 100's of steps before you see the list of results. To understand how Google will find your website, it is useful to understand the principles of how a Google search works. The short Google video below explains the principles and it will help you understand how to add search engine friendly content to your website.
How does this help you?
Below you will find the main points from Matt's video and some additional information to help explain this a little further:
- When you complete a Google search, you are searching Google's index of the web,
not the web itself
- You are live on the web with your new website but now you need to get into Google's index, which is why your site isn't visible on Google straight away
- The Google 'spiders' need to index your website
- The 'spiders' need to find your website first to include it in the index
- The 'spiders' crawl the web (billions of pages) periodically looking for new websites. This happens automatically and you don't need to submit your site to google however,
it doesn't happen instantly
and it may take a little while for google to find you!
- The spiders use various methods to find, index and rank your website
- Your website needs to have good quality construction providing easy access to content
- You need relevant content that contains your key words in a manner that reads well for humans (not simply listing keywords on a page) and;
- preferably other (good quality) external pages linking to your website - this is like a popularity ranking
- An important factor is the content/text that you include in your web pages - if you don't include the keywords, the 'spiders' won't think your website is important for that particular keyword and you won't be found!
- You have made it into the index; Google uses over 200 queries to decide exactly where a website will rank
TIP – to find out if your website is in the Google index, go to the Google search box and type: site:yourdomainname.co.uk
Website Sorted are SEO experts and we are here to help. If you would like to learn more, please contact us today!
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Learn more about how we prepared for Google's INP update and discover steps you can take to ensure your website is compliant.
When investing in a new website, or a redesign, there are several things you need to make sure your web developer includes to give your site the best chance of being found on the internet and for your visitors to engage with it in the desired way. This might be to purchase a product, make an enquiry or pick up the phone and call you. 1. Visually appealing and user-friendly design This is crucial for engaging visitors and encouraging them to explore your site further. You want your site to represent your business and your brand and give a great first impression to build on your reputation. 2. Seamless navigation for easy exploration You want to make sure you make it as simple as possible for your site visitors to find the information they are looking for, whilst enhancing their overall experience. 3. Efficient functionality and mobile friendly design Making sure your site has fast loading times and works on mobiles, tablets and desktops is key for retaining interest and maximising accessibility. It is especially important at a time when over 60% of users view websites on their phones so they want access to things quickly and efficiently. If your user has to work to make sense of the information, they will leave. If your site is slow, it will also affect its ranking on Google and the amount of enquiries that you receive. 4. Compelling and well-presented content Once your visitors are on your site, you want them to stay there because your content is informative and relevant and presented in a clear and engaging way to maintain their attention. A great design, a clean and appealing layout and the use of professional images/videos to the overall viewing experience is crucial to retain visitors. 5. Integration with social media platforms This is something that gets overlooked but is important as many businesses get traffic through their socials. Driving the traffic back to the site is key to for them to get even more information and getting in touch. 6. Implementation of search engine optimisation (SEO) strategies Launching a lovely new site online isn’t enough to get your site seen by your key audience. You need to make sure there is SEO work being done in the background so your site reaches the people you want to see it and your Google ranking high on the search engines. To learn more about SEO and what it means visit our previous blog here https://www.websitesorted.com/our-top-10-seo-tips-and-best-practice-for-2021 7. Ongoing support Making updates or changes to a new website can be overwhelming for some and can lead to mistakes. Ensuring you have an expert web partner to manage these changes or help you along the way can be the difference between your site being broken and unresponsive in the future. We hope you found this information useful but if you would like to find out more about our services or getting a quote for a new website, please get in touch with us to speak to a member of our team.
This festive season, we would like to extend our heartfelt thanks to our wonderful Website Sorted customers. Your support has made this year truly special, and we're grateful for the continued trust you've placed in us. Celebrating Your Success As we reflect on a year of growth and achievements, your success stories have been our inspiration. We appreciate the opportunity to be part of your digital journey. Wishing You Joy and Prosperity May this Christmas bring you joy, peace, and precious moments with loved ones. Here's to a Merry Christmas and a fantastic New Year ahead! Warm regards, Neil, Jack and the Website Sorted Team