How we prepared for Google's INP update and learn steps for website compliance.

Neil Kinnerly • Mar 07, 2024

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Learn more about how we prepared for Google's INP update and discover steps you can take to ensure your website is compliant.

Google will be updating its Core Web Vitals metrics on March 12, 2024, by introducing Interaction to Next Paint (INP) as a new measure of responsiveness to replace First Input Delay (FID).


For those unfamiliar with INP, FID, or the Core Web Vitals, we recently put together a comprehensive guide to assist in understanding these metrics. Both FID and INP are used to evaluate the responsiveness and interactivity of a website, forming part of Google's broader Core Web Vitals initiative, which aims to assess the quality of the user experience on any given website.


Websites with strong FID or INP scores are often characterised as "fast" and "snappy," whereas those with lower scores may be considered "sluggish" and "laggy." Essentially, these scores focus on the time it takes for a website element to respond after user interaction.


Consider a button as an example. Upon clicking a button, one would anticipate a color change to indicate that the click was acknowledged. If this color transition were to take a mere second, the website's performance might appear sluggish, leading to a subpar user experience. It is important to note that while FID and INP share similarities, they are not identical metrics.

Enhancing User Experience: Google Introduces INP Metric

Google's team recently introduced the INP release to improve upon the limitations of the existing FID metric. The primary difference between the two metrics is that FID focuses solely on the initial user interaction with a site, while INP considers all interactions throughout the user experience.


For detailed technical information on INP, the web.dev team offers a thorough analysis on their blog.


The shift to INP is driven by the need for a more holistic assessment of user experience. A website that consistently provides fast and responsive interactions stands out as superior to one that is responsive only at the beginning.

Unlocking INP: Enhancing Web Performance for UK Clients!

Google recently introduced the new metric called INP, sparking our curiosity. Given that our clients throughout the UK depend on us for exceptional Core Web Vitals, it was crucial for us to promptly adjust our platform to meet this new standard. By using Google Chrome's Dev Tools, our platform engineering team meticulously analysed the INP metrics to pinpoint delays in different user interactions across various websites. This detailed assessment revealed common problems that, once addressed on a broad scale, led to significant enhancements in performance.


These targeted enhancements notably boosted the INP scores of our websites, elevating the user experience in tandem. Crucially, this initiative enabled us to uphold our reputation for delivering exceptional Core Web Vital scores that our clients trust.

Enhance Website Performance with INP: Check Your Core Web Vitals!

Website developers may find the shift to INP to be an interesting development rather than an urgent matter. Our engineering team continuously improves the technologies that support all platform sites to ensure they achieve the best possible Core Web Vital scores, including INP.


You can now see the new INP metric for yourself through Google's PageSpeed Insights tool in the "Other Notable Metrics" section.


While the majority of sites on our platform are currently rated as "Good" for all Core Web Vital metrics, there are some exceptions. Sites that use proprietary code or custom/third-party widgets may need additional optimisations to boost their score.

Boost SEO Performance: Monitor Core Web Vitals and More!

Monitoring your Core Web Vitals scores is essential for optimising your SEO performance. While these metrics are significant for ranking your site, it's important to consider other factors as well. Aspects such as image alt-text, meta titles, meta descriptions, and the quality of your site content can also impact your visibility and position in search results.


If you need assistance or guidance in improving your SEO strategies, don't hesitate to contact us. We're here to help you enhance your online presence.

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What to Consider When Creating Your New Website

What to Consider When Creating Your New Website

by Jack Kinnerly • 06 Mar, 2024
When investing in a new website, or a redesign, there are several things you need to make sure your web developer includes to give your site the best chance of being found on the internet and for your visitors to engage with it in the desired way. This might be to purchase a product, make an enquiry or pick up the phone and call you. 1. Visually appealing and user-friendly design This is crucial for engaging visitors and encouraging them to explore your site further. You want your site to represent your business and your brand and give a great first impression to build on your reputation. 2. Seamless navigation for easy exploration You want to make sure you make it as simple as possible for your site visitors to find the information they are looking for, whilst enhancing their overall experience. 3. Efficient functionality and mobile friendly design Making sure your site has fast loading times and works on mobiles, tablets and desktops is key for retaining interest and maximising accessibility. It is especially important at a time when over 60% of users view websites on their phones so they want access to things quickly and efficiently. If your user has to work to make sense of the information, they will leave. If your site is slow, it will also affect its ranking on Google and the amount of enquiries that you receive. 4. Compelling and well-presented content Once your visitors are on your site, you want them to stay there because your content is informative and relevant and presented in a clear and engaging way to maintain their attention. A great design, a clean and appealing layout and the use of professional images/videos to the overall viewing experience is crucial to retain visitors. 5. Integration with social media platforms This is something that gets overlooked but is important as many businesses get traffic through their socials. Driving the traffic back to the site is key to for them to get even more information and getting in touch. 6. Implementation of search engine optimisation (SEO) strategies Launching a lovely new site online isn’t enough to get your site seen by your key audience. You need to make sure there is SEO work being done in the background so your site reaches the people you want to see it and your Google ranking high on the search engines. To learn more about SEO and what it means visit our previous blog here https://www.websitesorted.com/our-top-10-seo-tips-and-best-practice-for-2021 7. Ongoing support Making updates or changes to a new website can be overwhelming for some and can lead to mistakes. Ensuring you have an expert web partner to manage these changes or help you along the way can be the difference between your site being broken and unresponsive in the future. We hope you found this information useful but if you would like to find out more about our services or getting a quote for a new website, please get in touch with us to speak to a member of our team.
Merry Christmas and Thank You, Website Sorted Family!

Merry Christmas and Thank You, Website Sorted Family!

by Website Sorted • 21 Dec, 2023
This festive season, we would like to extend our heartfelt thanks to our wonderful Website Sorted customers. Your support has made this year truly special, and we're grateful for the continued trust you've placed in us. Celebrating Your Success As we reflect on a year of growth and achievements, your success stories have been our inspiration. We appreciate the opportunity to be part of your digital journey. Wishing You Joy and Prosperity May this Christmas bring you joy, peace, and precious moments with loved ones. Here's to a Merry Christmas and a fantastic New Year ahead! Warm regards, Neil, Jack and the Website Sorted Team
The Importance of Owning Your Domain Name

The Importance of Owning Your Domain Name

by Jack Kinnerly • 09 Aug, 2023
Unlock Your Online Potential with a Powerful Domain Name Having your own domain name is absolutely essential for establishing a strong and impactful online presence. In fact, it's not just important - it's vital. Your domain name acts as the face of your website, serving as the very first thing that visitors see when they arrive on your site. It's like the front door to your online world, and it's crucial to make a great first impression. But it doesn't stop there. Your domain name also plays a crucial role in optimising your site for search engines. When potential customers are searching for products or services that you offer, having a distinctive and memorable domain name can set you apart from the competition and make it easier for them to discover your website. It's like having a bright neon sign that draws people in and directs them straight to your virtual doorstep. And let's not forget about the incredible power and control that comes with owning your own domain name. When you have your own domain, you have complete control over your website's branding and content. You can choose a domain name that perfectly represents your business and resonates with your target audience. You can create a cohesive and consistent online presence that reflects your unique personality and values. In short, you can take charge of your online identity and create a powerful brand that stands out from the crowd. At Website Sorted, we understand just how important a domain name is. We know that it's more than just a few words - it's the key to unlocking your online potential. That's why we're here to help. Our team of experts can assist you in securing the ideal domain name for your business. We'll work with you to understand your goals and objectives, and then we'll use our knowledge and expertise to find a domain name that perfectly aligns with your vision. Whether you're looking for something catchy and creative, or something straightforward and professional, we've got you covered. So don't let your online presence fall flat. Don't settle for a generic and forgettable domain name. Take control of your brand and make a lasting impression on your website visitors. Contact Website Sorted today and let us help you secure the ideal domain name for your business. Together, we'll elevate your online presence and set you up for success in the digital world.
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