Give yourself plenty of time to setup
Whether that means setting up the day before or getting to the venue bright and early. It is recommended you give yourself plenty of time, not just to ensure you can park nearby and get your stand setup early. but the couple of hours before delegates arrive is a great time to network with fellow exhibitors as you may not get a chance otherwise. A lot of business is done between exhibitors, not just with delegates.
Don't come alone
Although not essential, if you attend as a sole representative it will be a long day with no chance of a break without leaving your stand unattended and possibly missing out on a great lead. You can also communicate with twice as many people.
Preparation is key
Many businesses end up rushing through printing of exhibition stands, marketing material, business cards, ordering promotional items etc. just a week or so before which can lead to them not making the most of their investment in the exhibition. it is also wise to take some time to make a sure you have enquiry sheets to record details, spare extension leads (just in case), presentations up to date, show offers are considered.
You will have your own ideas of best practive but from our experience here are some important things to consider:
Identify the time wasters
The nature of the networking show is that you are likely to be 'sold to' at your stand. It is important to maintain good manners and common courtesy's. Although some may be time wasters there is also a chance that someone they know/work for could be interested in your services even if they are not. Politely except the business cards and try to turn the conversation perhaps asking if they know anyone who may be interested in your services. If all else fails, develop an exit strategy.
It's all about follow up...
You may have taken a direct order at the exhibition but it is more likely you have collected lots of leads and therefor the most important part of the show is following up on those leads, if you were unable to get a meeting in the diary on the day that is!
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