Give yourself plenty of time to setup
Whether that means setting up the day before or getting to the venue bright and early. It is recommended you give yourself plenty of time, not just to ensure you can park nearby and get your stand setup early. but the couple of hours before delegates arrive is a great time to network with fellow exhibitors as you may not get a chance otherwise. A lot of business is done between exhibitors, not just with delegates.
Don't come alone
Although not essential, if you attend as a sole representative it will be a long day with no chance of a break without leaving your stand unattended and possibly missing out on a great lead. You can also communicate with twice as many people.
Preparation is key
Many businesses end up rushing through printing of exhibition stands, marketing material, business cards, ordering promotional items etc. just a week or so before which can lead to them not making the most of their investment in the exhibition. it is also wise to take some time to make a sure you have enquiry sheets to record details, spare extension leads (just in case), presentations up to date, show offers are considered.
You will have your own ideas of best practive but from our experience here are some important things to consider:
Identify the time wasters
The nature of the networking show is that you are likely to be 'sold to' at your stand. It is important to maintain good manners and common courtesy's. Although some may be time wasters there is also a chance that someone they know/work for could be interested in your services even if they are not. Politely except the business cards and try to turn the conversation perhaps asking if they know anyone who may be interested in your services. If all else fails, develop an exit strategy.
It's all about follow up...
You may have taken a direct order at the exhibition but it is more likely you have collected lots of leads and therefor the most important part of the show is following up on those leads, if you were unable to get a meeting in the diary on the day that is!
Over the past few years, Google has thrown out a lot of inducements to convince business owners to convert their websites to HTTPS, for example making encryption a positive SEO ranking factor. They have also used some sticks, such as announcing to website visitors that the website is running over HTTP and it is insecure. Now they have gone a step further; but at Website Sorted we are prepared.
According to this short blog post posted on Google’s Chromium Blog by Emily Shecter of the Chrome Security Team:-
“In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode . ”
This means that any website with a contact form will be identified as insecure. Google has also made it clear that this is not their end goal. Further in the post, she says:-
“Eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode. We will publish updates as we approach future releases, but don’t wait to get started moving to HTTPS!”
Research carried out by HubSpot suggests that 82% of people surveyed will not browse unsecured pages .
Google is determined to make unsecure HTTP websites a thing of the past and we are in full agreement. A more secure internet is better for everybody and that is why Website Sorted are offering HTTPS encryption FREE with
every website we build.
We have undertaken the services of Website Sorted following
a personal recommendation, and from start to finish they have exceeded our
expectations. More often than not whenever a new supplier promises the world
they deliver anything but. Neil and his team couldn’t be more different.
Everything I was told I would get I got, and more, and in a very timely manner.
Our new website is performing well, looks great and is really easy to modify
without the need of additional outsourced support. Not only that,
they were highly competitive too. Highly recommend.
Steve Monks | Director & IFA
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